Brazilian antitrust approves and launches broadside to Sony - Nerd4.life


After that of Saudi Arabia, theBrazilian antitrust (CADE) expressed favorably on theacquisition of Activision Blizzard from Microsoft, also sending a broadside to Sony. Basically, the thesis of the Japanese multinational that the deal would be anti-competitive was rejected and, in the reasons for the decision, it is clearly stated that it is not the duty of the body to protect individual competitors.

Antitrust doesn’t care much about Sony’s specific business, while acknowledging that they may be affected by the deal, but the market as a whole. The acquisition of Activision Blizzard would therefore not lead to a monopoly risk, despite the possibility that PlayStation will lose the series. call of Duty.

Therefore, the body states (automatic translation from Brazilian Portuguese): “despite Microsoft having control of a significant part of the markets for the distribution of consoles and digital games, the company would have no incentives to make it difficult for Microsoft to access its platforms. of publishers competing with Activision Blizzard, as this would necessarily result in a reduction in the quantity and variety of the catalog of games available in the Xbox ecosystem, making the company’s products and services less attractive to consumers. “

Speaking of the Call of Duty series, CADE then noted that it is not strictly necessary to ensure the success of the competitors of Xboxechoing what has always been stated by Microsoft, then concluded with what appears to be a direct dig at Sony, which evidently has put more pressure than necessary to obtain a negative opinion (remember that the antitrust of Brazil does not express a binding opinion ): “the main objective of the CADE’s activity is the defense of competition as a means of promoting the well-being of Brazilian consumers, and not the defense of the particular interests of specific competitors.”

In short, although the antitrust admits the possibility that the acquisition will make some users switch from PlayStation to Xbox, it does not see any risk for the competition.



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