The two sides of the same coin. Buying a smartphone nowadays (even if we have at least two more and more frequently) means being able to call, work, play, chat, make vocals and who knows what other devilry. But for everything there is the flip side of the coin.

The cell phone gives dependence? Yes. Especially to children. Are you alienated from reality with your mobile phone? Yes, especially among teenagers. Do you lose focus with your cell phone, with the risk of doing stupid or unprofitable things? The answer is still yes.

Spending on mobile phones - Cellulari.it 20221005
Spending on mobile phones – Cellulari.it

When shoppers use their cellphones to keep up with messages, social media or calls, move around the store at a slower pace, wander down multiple aisles, and stumble upon extra products, they lose around 20 cents per share at checkout counters, with over 40% of avoidable purchases.

Up to 58% more spending

These are the surprising numbers of a German smartphone survey. In the first of the two reports, the researchers found that people spend 45% more on products, with peaks reaching as high as 58%, in the second part of the study.

Researchers say using a cellphone distracts people from their planned shopping list, whether it’s a real detailed list or their shop where they practically run on autopilot (while clearly talking or chatting with a relative. , a friend, a colleague at work or with anyone), customers shop all too often taking products that are not part of the daily list, but those they usually buy.

Go go items in your cart, because – again according to the German study – exposure to a wider range of products stimulates people’s memory about other things they have run out of at home; or why coming across and noticing new products inspires people to make extra purchases.

Spending - Cellulari.it 20221005
Spending – Cellulari.it 20221005

Even a small grocery store can stock 10,000 unique products, an amount impossible for the human brain to consciously process.

The researchers explain that one way our brains try to simplify this is by activating a kind of inner autopilot that acts as a “purchase script” for what we do and see in the store.

Here, when we use our cell phone we stop our autopilot and we move and behave very differently. Another parallel study on Swedish supermarkets, published in the Journal of Marketingbased on a data set of 294 shopping trips collected by the consultancy Retail Academics and a follow-up experiment by researchers from Bath on 120 buyers, replicated the experiment, divided into two parts: shopping with and shopping without mobile phone.

Using eye tracker technology, the research team of Stockholm School of Economicsof the Babson College and the University of Tennessee studied how people moved around the store, what they looked at and bought. Embarrassing differences depending on whether or not there was a smartphone.

The example of the supermarket can be serenely extended to anything we do with or without a mobile phone. Think people think.

#reason #leave #speechless

By admin

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