HYBE Announces VLIVE Shutdown, Kpop Fans Worry

K-Sélection


NAVER and HYBE (Big Hit Entertainment) teamed up in 2021 to merge their fan community platforms into one, and create the “best Kpop platform in the world“.

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It was explained that Naver will create a new community platform for fans by combining users, content and services from VLIVE and Weverse.

Then, HYBE announced that it acquired VLIVE and that the company will gradually integrate the features of the application from July 18.

HYBE Announces VLIVE Shutdown, Kpop Fans Worryweverselive vlive ef

Until the end of 2022, VLIVE users will be able to continue using the app; after the end of 2022, they will have to use the Weverse interface, including Weverse Live.

HYBE Announces VLIVE Shutdown, Kpop Fans Worry

Only artists already on the Weverse app will have their content transferred from Vlive to Weverse Live.

HYBE Announces VLIVE Shutdown, Kpop Fans Worryold vlive weverselive

Weverse Live has uploaded the artists’ old VLIVE videos and fans are voicing their concerns over the change. Many artists have also started using Weverse Live, which has received mixed reactions from netizens and Kpop fans.

weverselive vlive er ew

Fans expressed their displeasure when they realized how long it took Weverse Live to add captions to their videos, which left many international fans unable to watch the content.

HYBE Announces VLIVE Shutdown, Kpop Fans Worry

Additionally, the BUSTERS group uploaded a statement on October 5 stating that the group will return to their fancafe as a platform to communicate with fans as the VLive service will be terminated by the end of 2022.

HYBE Announces VLIVE Shutdown, Kpop Fans Worry edwd

As VLIVE will disappear at the end of 2022, fans and netizens are wondering what will happen with the videos of artists like NCT, RED VELVET, EXO, STRAY KIDS, TWICE, etc.

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It has been revealed that all content viewing rights and artist channels that are not part of Weverse will disappear upon termination of the service, and the channel operator will not be able to use or publish the content on the application.

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However, for artists who are on Weverse, their content will automatically transfer to their Weverse channel.

Netizens and Kpop fans commented:

  • What fans of bands who don’t use Weverse are supposed to see for now…
  • Eh..??? What will happen to our NCT videos…?
  • I don’t know why people blame Hybe for this decision. Naver was going to end the service until Hybe bought him out. Hybe is not a charity, so don’t expect them to keep it around when it’s not profitable for them. A lot of big idols have already left “VLive” so it’s probably even worse right now.
  • Hybe tried to reupload it and even uploaded some of the Vlive videos to Weverse, so I don’t understand why people are complaining.
  • I think those who criticize Hybe are very young and have no idea how companies work. They are just mad to lose their favorite idol videos. They don’t think beyond that and understand that a company can’t just maintain an unprofitable platform for no reason.

Put simply, Naver bought 49% of Weverse, and Weverse used the money from the sale of 49% of their business to acquire “Vlive.” Naver didn’t sell ‘V live’ because it wasn’t profitable but because Naver probably thought it was more profitable to buy Weverse stock since BTS accounted for the majority of ‘V live’ sales anyway. ‘. Now that Naver has acquired Weverse shares, they probably thought it best to merge Weverse and “V live”, which was probably the point of the deal in the first place.

  • Watching Vlive is one of the greatest pleasures of my life and now it’s gone because of Hybe
  • Please make sure all our idol videos are uploaded
  • I was happy to use VLive. Goodbye
  • Oh no, I can no longer review my artists’ videos on the VLive app?
  • I can’t believe they’re really ending the app

What do you think?

SOURCE

The end of the “Big 3” era begins…Big Hit becomes the ‘Top’, Internet users react



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