L’European Union officially began its investigation intoacquisition of Activision Blizzard from Microsoft. According to what reported by Reuters, the European antitrust has sent developer surveys to hear their opinions and possibly concerns about this 68.7 billion dollar maneuver that could drastically change the balance of the market.
Developers will have until October 10 to answer the questionnaire, which includes about 100 questions ranging on various topics such as the following reported by GamesIndustry:
- Whether the deal will affect bargaining power for developers and publishers looking to sell console and PC games via Microsoft platforms and services
- How important is the Call of Duty franchise to platform owners and subscription service providers.
- Whether there would be viable alternatives if Microsoft decides to make Activision Blizzard’s games an Xbox, Game Pass and Xbox Cloud Gaming exclusive.
- If the exclusivity of Activision Blizzard games would give Microsoft and by extension Windows an advantage on PC.
- If the large amount of data on Activision users would give Microsoft some advantage in the development, publication and distribution of video games.
- Whether the deal could change consumers’ perception of which cloud gaming services are most attractive.
As we can see, the issues dealt with are of great importance and therefore the choice of listening to the opinions of the experts undoubtedly seems sensible on the part of the European antitrust.
Europe began its analysis of the acquisition of Activision Blizzard in late September, with a set deadline for phase 1 on November 8. Microsoft may also provide further documentation by that date, prior to a possible Phase 2 if European organizations deem it necessary to investigate further.
Yesterday, however, the Brazilian antitrust gave its approval on the acquisition, explaining that in its opinion it would not lead to a monopoly risk.
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