WhatsApp, the instant messaging platform is planning some news that will infuriate many of its users, who until now have used the application in a totally free, fast and secure way.
Many changes made by WhatsApp in recent times have greatly improved its use and other updates are planned for the future, such as video calls extended to 32 participants. However, not everything seems to turn in favor of users.
The update planned for WhatsApp
WhatsApp, the American company purchased by Zuckerberg’s Meta group in 2014 on February 19, 2014 at an incredible price of $ 19 billion, has undergone many changes over the years that have improved or worsened the experience of its users. Among the bankruptcy updates we can also remember the provision to put the application on payment, triggering a clearly negative response from the users, so much so that it led to the immediate turnaround by the company.
To date, WhatsApp has millions of active users every day and fights with its competitors by continuing to create new advantages and positive updates, such as the link that leads to direct participation in calls, without having to enter contacts in the address book, or the next update. which concerns the increase of users present during a video call.
According to the latest news, a nightmare is about to hit users’ smartphones, as Meta has officially announced that advertisements will soon arrive on WhatsApp, in order to reverse the negative trend of shares that the company has had during the last few years. months.
The advertisements will therefore serve to keep the company afloat, offering users personalized advertisements based on their interests. It is still not clear and how this update will be applied, but Zuckerberg ensures that the data in the chats will always be totally private and safe.
Advertisements on WhatsApp are coming
The advertisements could be viewed through banners, during chats, during startup or they could be present when viewing the status of WhatsApp. Unfortunately, nothing has been specified in the official press release but users are really afraid that these advertisements will make it difficult to use the chat, worsening the experience in general.
The Meta team will therefore have to make sure to manage this update very well, otherwise there will be a risk of further loss of users, who will migrate to other instant messaging platforms that are having great success in recent months.
The same personalization that will be used to choose the advertisements to be included in the application will also be used for the other social networks of the group, Instagram and Facebook. Artificial intelligence will be able to understand user preferences through the data collected during navigation and their relationships and interactions with other users, for example by exploiting the number of likes, people followed. This will certainly guarantee a greater knowledge of its users in order to guarantee targeted advertising, but it is not certain that they will still be well accepted by everyone.
#WhatsApp #infuriates #users #whats #happening