The latest count shows that more than 25 million players are Xbox Game Pass subscribers. What is not known is how many of them are subscribers with promo offers or a regular subscription. The good news is that we now have an idea of the revenue generated by the Xbox subscription.
2.9 billion revenue in 2021 for Xbox Game Pass
You are aware that the takeover of Activision/Blizzard/King by Microsoft is currently being studied by the competition authorities of several countries. And while Brazil has just given its consent, its Board of Directors for Economic Defense (CADE) has published an unpublished document revealing the revenues of the service last year.
Thus, we learn that the Xbox Game Pass generated no less than $ 2.9 billion in revenue in 2021 for Microsoft’s gaming branch. This data is disseminated in a comparison between the various subscription services for consoles in the world, so it does not include subscribers to PC Game Pass, but these are largely in the minority today compared to Xbox Game Pass.
Microsoft officially communicates its results each year, and if we take the 16 billion generated by Xbox in 2021, we can deduce that Xbox Game Pass alone represents 17.8% of Microsoft’s gaming revenue that year. , which is obviously not negligible.
According to the Brazilian organization, Microsoft would occupy between 30% and 40% of the subscription market against 40% to 50% for Sony with PlayStation. Another graph indicates that in the PC subscription segment, Microsoft would obtain between 60% and 70% of the market share while EA and Google would be between 10% and 20% each. The death of Stadia will give Microsoft even more leverage in the short term.
If you are not yet a subscriber, we advise you to go through our tutorial which allows you to obtain a cheap Xbox Game Pass subscription thanks to a simple trick of converting Xbox Live Gold.
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